If you are going to answer the questions with a willingness to inform them of your preferences, this will take about 20 minutes to complete. They will ask about the auto hobby related car shows you watch, the magazines you've read (question 51 is screwed up as it asks a multiple choice question and the answers are not in the same time units as teh question - year vs months) the organizations you may belong to, the major car shows you have attended, and if you way you are familiar with SEMA, HVA etc... the next question becomes "What is HVA known for? What is SEMA known for" to test you to see if you know what you're talking about.