the 60's and 70's were good for Hef, 2 or 3 clubs where all the famous and talented would stop by to hang out, a private airplane that had a bed for him and his bunnies for the commute from LA to Vegas or what ever caribbean island the next photoshoot was going to be in. Living the good life. Not so much anymore now that the internet brought free porn to anyone with a computer and basically have put his company out of business.